Since its inception in 2003, The Moroccan British society (MBS), presided over by H.H. Princess Lalla Joumala, has had for mission:

(...) to provide means of all kinds likely to allow the Moroccan and the British peoples to acquire a better mutual understanding of their civilizations, cultures, and political, academic, scientific, economic, financial, and commercial institutions so as to promote and foster their friendly relations and their cooperative ties in every domain. (Article 2, MBS statutes)
Within this framework, MBS cooperates with various institutions and official entities of both countries to foster a climate of increased cooperation. It endeavours to initiate joint projects, support student exchange programs, promote the teaching of English and Arabic, and contribute to improved inter-cultural dialogue and understanding, through the organization of conferences and seminars. In October 2004, MBS endowed “The Mohammed VI Fellowship in Moroccan and Mediterranean Studies” St. Antony’s College, Oxford University.